‘Village Betano’, a music festival that will take place at the Jockey Club Brasileiro, in Rio de Janeiro, during the Qatar World Cup, will have more than 100 concerts by Brazilian music stars, such as Anitta, Natiruts, Jorge Ben Jor, Ludmilla, Luísa Sonza, Duda Beat, Gloria Groove, Criolo, BaianaSystem, Marina Sena, Silva, Wesley Safadão, Filipe Ret, L7nnon and Djonga, among others.
The musical program, which also includes celebrated parties, will be accompanied by the broadcast of all the games of Brazil and several other teams, until the grand final. Occupying an area of 30 thousand square meters, the festival will have two stages, several screens and a sea of experiences for the public.
In all, the event will receive more than 150 thousand people in the 23 days of programming. The realization is made by the agencies Vibra Marketing e Entretenimento, Fábrica, Lorde, Maltas, GMP, Volume Produções and the businessman Leo Marçal. ‘Village Betano’ is also sponsored by Budweiser.
“We want Village Betano to be the main meeting and celebration point for Brazil at the 2022 World Cup. For that, in addition to Vibra, we also invited some of the biggest agencies in Rio to produce this mega event,” comments Fabrício Bahruth, partner at Vibra Marketing and Entertainment and general director of the festival.
To watch the games and vibrate with each move, ‘Village Betano’ will have four screens of 24 m² each, located in the Park, forming a quadrilateral with 360º vision, inspired by the great sports arenas in the world. In addition to the main screens, the festival will have over 72m² of indoor LED panels, distributed throughout the various areas of the event.
With ‘Village Betano’, the brand takes a new step in the strategy of going beyond investments in the sports market, supporting the promotion of culture, entertainment, diversity, economic activity and jobs in the regions where it is present, among other actions foreseen on the radar of company for the next few years in Brazil.
In addition to sponsoring the event, Betano will have brand exposure on the festival's main screen and televisions in the food courts, pre- and post-game content activations, grandstand for the public with an exclusive lounge on the 'rooftop' for 100 guests with an open bar, logo on all official cups and meet and greet in the artists area.
Without leaving the taste for sports and betting aside, the company also thought about the 'Betano Lounge', which will have activations with a giant geek, two fut-tables, goal show with brand prizes and roulette with distribution of gifts. These last two attractions are exclusive to sportsbook customers.
“Betano is proud to be part of one of the biggest entertainment and culture events in Rio de Janeiro. We have been in Brazil for almost two years and we want to build a legacy that goes beyond promoting the sports market. The Village is an event that values pillars such as sustainability, diversity, economic and social development, which are also aligned with our purpose as a brand in the country,” highlights the Marketing manager of Betano in Brazil, Arthur Niggemann.
In addition to sponsoring and naming rights to ‘Village Betano’, the company, operated by the Kaizen Gaming group, based in Greece and with more than ten years in the sports betting market, is a master sponsor of Atlético Mineiro and Fluminense. also operates in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy first-rate products and services, acting with a user-friendly and easy-to-use platform.
Source: GMB
