EstrelaBet has just signed a sponsorship and naming rights contract with Orla F.C., a project by Orla Rio, responsible for managing 309 kiosks on the beaches of Rio de Janeiro. The company
will promote relationship, activations and visibility actions at the kiosks, alongside Budweiser, also a sponsor.
The Orla F.C. will offer a period full of events and actions with the arrival of the carioca summer and throughout the final stretch of the local football season, which will encompass the period of the finals of the Copa do Brasil, Libertadores, final rounds of the Brasileirão and the World Cup. With scheduled actions and broadcast of games from Leme to Pontal during the period, the project will initially have the participation of 100 kiosks.
“The Orla F.C is one of the biggest open-air cultural stages, it's where cariocas and tourists have fun, including watching and playing sports. That's why there's nothing better than bringing entertainment linked to the world's most beloved sport to this audience. We will provide unique experiences in partnership with major brands that have everything to do with moments of leisure and relaxation that only sport can promote,” says Guilherme Borges, vice president of Orla Rio.
One of the partners of the KLEFER Group, Sérgio Campos, also commented on the entry of another important brand to the project that promises to be one of the great meeting points in Rio.
“It is with great joy that we announce EstrelaBet as another sponsor of the project. It's another great brand with us, in addition to Ambev, which in addition to having great national reach, has a total connection and fit with the sports universe. The idea is to bring innovative and personalized actions, both offline and digitally, to the football-loving audience and make Orla F.C. the great point for cariocas and tourists to consume Brazil in its essence,” says the executive.
EstrelaBet has a great presence in the Brazilian sports scene, having sponsorship agreements with several sports entities and projects, such as: Internacional, CRB, Resende, Remo, Coimbra Sports (MG), América (RJ), Villa Nova (MG), Magnus Futsal and now Orla F.C.
The brand that operates in the online entertainment sector provides traditional betting, with fixed odds and numerous possibilities for guessing for its users, providing, through betting on the platform, the entire customer experience during a football match. It also has numerous sports and championships from all corners of the planet.
Source: GMB
