Sportsbook UpSportsBet had a glorious weekend with the sponsorship of the Classic Physique Pro, which had over 1 million views. A total of 1,350 athletes participated in the three-day event and gathered more than 20,000 people at the meeting.
With that, UpSportsBet reached the goal of achieving visibility in a modality in which it was a pioneer in sponsoring and creating special odds for tournaments.
“We came in supporting this idea, taking bodybuilding into the world of betting. The biggest sports are in the betting world and why not bodybuilding? We have boxing, football, basketball among many others, and we at UpSportsBet believe that bodybuilding deserves to be in the same place,” said Felipe Dias, CEO of UpSportsBet, before the event.
According to the executive, UpSportsBet created a personalized betting template to calculate the best odds to guarantee sports lovers the possibility of betting on equal terms, in terms of predictions, with other already established sports.
Olympia Brasil, sponsored by the company, had surprising results, generating business of around R$ 50 million according to Ana Paula Leal Graziano, CEO of Savaget Promoções e Eventos, organizer of the event in partnership with Musclecontest.
The victorious Fabio Junio guaranteed a place for Mr.Olympia, which will take place in the USA, and UpSportsBet an expected visibility, but that surprised by the significance that the event generated especially in recent days.
The company is already mobilizing for new actions focused on the modality to expand the recognition achieved at the event that took place in São Paulo.
Source: GMB
