Aposta1 created a whole strategy to publicize the hiring of Edílson Capetinha as brand ambassador on the night of this Monday (5) through the podcast Productive Disobedience, by journalist Ivan Moré.
On the show, Edílson recalled some of his main achievements throughout his memorable career. From the times when he spent nights under the stands of Guarani to the historic moment when he faced Real Madrid, in the figure of Karembeu, establishing what would forever be his nickname in the fans around the world, "Edilson Capetinha".
The relaxed chat, led by Moré, brought a little of what was Capetinha's trajectory through the fields, a mix of relaxation, determination and great relationship. At one point, Moré took Capetinha's cell phone and tried to call other football idols, friends of the five-time champion such as Luisão, Paulo Nunes, Edmundo and Roberto Carlos, the latter who promptly answered his friend directly from Madrid, yielding curiosities and revelations about the starred group.
The public was able to follow an Edílson in a pure state: responsible and loving with his family, a friend for all hours, serious when he has to be, but always with a smile on his face. These characteristics attracted Aposta1, which also believes that seriousness not only can, but must always be aligned with good humor.
Andrea Di Nizo, head of the brand in Brazil, celebrated the partnership: "Edilson, in addition to being an undisputed ace, is an idol of several clubs and talks perfectly with all of them. He came from below and, against everything and everyone, carved his name on the pitchs from Brazil and the world. Aposta1 shares similar values. We believe that it is the challenge that shapes the character, moves towards the achievement of goals and what truly changes the game. Having him as an ambassador of our brand is, therefore, the perfect union. Because we are also an irreverent brand that arrives with the humility of the little ones, but with the self-confidence of the big ones. We know where we want to go, and Edilson is part of that process."
The fact is, that all this self-confidence, sometimes confused with arrogance, according to the ace's own words, is a thing of the past: "People always took everything I said very seriously. Most of the time it was a joke. I always believed a lot in myself, after all it was this belief that made me conquer everything I achieved in life, but it was never with bad intentions, but as a way of making people believe in them the same way I did, challenged and won."
Aposta1 claims that the partnership will further increase its already exponential growth, now that it will work closer to the great idols, definitively consolidating its name in the Brazilian betting market.
And the news is not restricted to the announcement of Edílson as a new ambassador. He will also be in charge of disseminating two other Aposta1 initiatives that are already in the launch phase. The first is the ‘Referral Award’ benefits program, where for each referred friend, the users will be granted with a benefit, and the ‘Vem Fazer Vencedores’ affiliate program that is aimed at all people who share the same objective of the company, the desire to change the match.
The site offers betting on major sporting events such as football, tennis, basketball, boxing, volleyball, among many others, as well as casino and electronic betting games, with more than 3000 titles, including live roulette, blackjack and baccarat tables.
The platform has also incorporated the feature of withdrawals and deposits by cryptocurrencies into its payment portfolio, offering even more flexibility to its customers.
"We know that although it is a competitive market, Brazilians have already become accustomed to the betting activity. And they have come to understand that it is a market that offers, in addition to entertainment, a horizon of challenge, of change. Working with Edilson represents all of that, since his career perfectly translates this perspective of transformation that is what we want to offer to the bettor: the opportunity to change the game," concludes Di Nizo.
And Capetinha concludes: "When Aposta1 came to me, I thought: ‘Wow, the guys are serious and they have a proposal that fits perfectly with my story. In the same way that I found an opportunity that allowed me to turn things around, Aposta1 is bringing this to Brazilians. For those who really want to use their knowledge and skills, Aposta1 offers an amazing, easy and fun platform, whether for the professional or leisure gambler, as well as for professionals in the affiliate and digital marketing industry.’"
Source: GMB
