In addition to the Czech team, Betano also has agreements with the three biggest Portuguese clubs: Porto, Sporting and Benfica. In the case of the first two, the betting site holds the master sponsorship, while in the third it displays its logo on the sleeves of the jerseys.
According to Betano, based in Greece and operated by the Kaizen Gaming group, the strategy is part of a new moment for the brand, which aims to expand its positioning in the market “as the best and most reliable online sportsbook” both in Brazil and worldwide.
Currently, the company leads the Greek and Cypriot markets through the Stoiximan brand, and seeks to take first place in the ranking in several other European markets in which it is already present, such as Portugal, Romania and Bulgaria.
“Supporting sport and football in particular is a central element of our strategy at Kaizen Gaming. Seeing our Betano brand at the top of the Champions League sponsorship table is proof that this strategy is paying off. As we continue to expand our presence across Europe and Latin America, our goal is to see Betano at the forefront of football in both regions,” says Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming.
In Brazil, the brand has been present since last year and is a master sponsor of Atlético-MG and Fluminense. The company sees the country with great potential for growth and adherence to the brand, “from advantages such as being an intuitive, easy, agile platform and with a wide variety of betting formats, from the simplest for new users or those with little experience in the segment, even those looking for more complex bets.”
“We offer an excellent online experience to our customers, operating with a user-friendly and easy-to-use interface platform, combined with easy access through various devices such as desktop, laptop, tablet, cell phone and Android application. We are proud to be present in the Champions League as the betting brand with the most presence of master sponsorship among the clubs that will participate, which reaffirms the solidity of our trajectory and the vision of continuous growth for the future,” celebrated Alex Fonseca, national manager of Betano in Brazil.
Source: GMB
