"We are proud to be able to announce the biggest sponsorship in the history of Bahia. We had many brands interested, including some that came through the City Football Group network, and we ended up selecting a growing company that will open a new and immense range of activations. Esportes da Sorte, welcome to the most beloved football team in the world," stated Guilherme Bellintani, president of Bahia.
The contract between the parties involves numerous counterparts, such as actions on special dates, on social networks and on match day, as well as brand exposure on the official bus, in the backdrop of interviews, on CT advertising boards and also in Bahia Championship games, in addition to several exclusive experiences for fans.
“The pride of being able to stamp Esportes da Sorte in the noblest space on the jersey of this phenomenon called Esporte Clube Bahia is indescribable. Anyone who knows the history of our football knows the strength of the ‘Esquadrão de Aço’ (Steel Squadron) in Bahia, Northeastern and Brazilian culture," says Darwin Filho, CEO of Esportes da Sorte, a company that also sponsors Goiás, Guarani, Londrina, Novorizontino and Vila Nova.
"A glorious club, twice Brazilian champion and owner of a legion of millions of fans. Not least, now living a new and fantastic chapter of its very traditional history: becoming part of the biggest football group in the world," added Filho.
In 2023, Bahia will compete in the Campeonato Baiano, the Copa do Nordeste, the Copa do Brasil and Série A of the Campeonato Brasileiro.
In this way, Esportes da Sorte continues to conquer more and more space in Brazilian football. Recently, it closed with Goiás and is already with Guarani, Londrina, Novorizontino and Vila Nova. The company is also a sponsor of Copinha, which is now called Copinha 2023 by Esportes da Sorte.
The company also has several ambassadors, such as striker Matheus Cunha, from Wolverhampton, right-back Rodinei, from Olympiakos (Greece), midfielder João Gomes (Flamengo), surfer and former BBB Pedro Scooby, among other names.
Biggest sponsorships in Brazilian football for 2023
1. Palmeiras (Crefisa) US$ 15.4m
2. Flamengo (Banco BRB) US$ 6.6m
3. Botafogo (Parimatch) US$ 5.3m
4. São Paulo (Sportsbet.io) US$ 4.6m
5. Corinthians (Neo Química) US$ 3.8m
6. Bahia (Esportes da Sorte) US$ 3.6m
Source: GMB / MKTEsportivo
