Accompanying the rapid growth of the segment, the Yellowmelon Propaganda team, which has been in the market for about 10 years, has been standing out in the national scenario of paid betting traffic.
The agency is directly connected with the changes and growth of the niche. According to Vitor Hugo Machado, CEO of the company, the sports betting area still has a lot to be explored.
“By 2027, the global sports betting market could reach US$127.3 billion. In Brazil, in two years, the sector grew from R$ 2 billion to R$ 7 billion (US$ 381m to US$ 1.33b). We believe it is a promising market in full expansion, and our company is prepared to meet this demand,” he said.
The agency's characteristic is the study of each client, immersion in the target public and evaluation of consumption profiles for each campaign developed, according to Marcos Brazão, Yellowmelon's service director.
“We have outcome-seeking in our DNA. It was through the development of a methodology for the segment that we were able to achieve great results, an expertise built through an extremely qualified team and a lot of research time,” he commented.
In addition to the big names in the sports betting segment that work or have already been served by Yellow, other cases were built in partnership with various clients.
An example was São João de Campina Grande, considered the largest São João on the planet (annual Brazilian celebrations adapted from European Midsummer that take place in the southern midwinter), where the agency developed the concept “Bet on Tradition”, which guided the entire campaign and activation actions of the Betpix365 brand, official sponsor of the event. Also with Betpix365, the company planned actions for the Copa Paraisópolis, an amateur football event held in São Paulo, in the community of Paraisópolis.
Source: GMB
