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Pixbet renews Vasco da Gama master sponsorship, gets pre-season naming rights in Florida

Vasco da Gama announced this Friday (13), the renewal of its master sponsorship with Pixbet. Initiated in October 2021, the contract was extended until the end of 2024 and becomes the biggest sponsorship deal in the history of the club. The bookmaker also acquired the pre-season naming rights, now called Pixbet Florida Tour, which will be important for the promotion of the ‘Cruzmaltina’ brand abroad.

One of the largest sports betting platforms in Brazil and with strong presence worldwide, Pixbet will continue to print the front of the professional team's game and training uniforms.

“Vasco is happy to be able to announce this partnership with Pixbet. One of the biggest sponsorship contracts in Brazilian football and certainly the biggest in Vasco's history. A Brazilian company, with Brazilian partners and which has always believed in the club's growth potential. We are happy to see this partnership developing and bearing fruit over the years for both,” said Luiz Mello, CEO of Vasco.

“Pixbet believed in our potential knowing the engagement of this unique crowd and, since then, we have been working on how to improve the partnership and how we can bring better benefits to our members and fans. I am happy that we made a negotiation that will certainly serve as a parameter for Brazilian football,” he reinforced.

Pixbet has been with Vasco since 2021 and admiration for the Club has increased over that time. Respect for idols and the fight against prejudice is the pride of the Club, the fans and Pixbet, who want to be at the side of the’ Gigante da Colina’ (Giant of the Hill) in this new phase of football.

With a contract renewed for another two years, Pixbet will be alongside Vasco da Gama in the United States, but not just on the front of the game and training uniforms. The sports betting platform acquired the pre-season naming rights, now called Pixbet Florida Tour, and will bear all the costs of this trip, which will be important for the promotion of the ‘Cruzmaltina’ brand abroad.

Pixbet is one of the largest sports betting platforms in Brazil and with strong presence worldwide. Leveraged by a bold marketing strategy, the brand is present throughout the national territory and in addition to Vasco da Gama, Pixbet is a sponsor of 11 other Brazilian football clubs: América-MG, Avai, Cruzeiro, Flamengo, Goiás, Guarani, Ituano , Youth, Ponte Preta, Corinthians and Serra Branca (PB).

Source: GMB