2022 has been a challenging year for many, but as we move into 2023, there's a lot to look forward to. One thing that particularly moves me is that we have just signed with iconic Brazilian club Botafogo.
The partnership between Parimatch and Botafogo marks the beginning of a new chapter in our respective histories and offers an opportunity for growth for both organizations.
For Parimatch, the partnership will bring greater visibility in Brazil as we leave this mark in this market, he wrote.
Botafogo will also benefit from global exposure through this collaboration. We can all be proud of Parimatch signing Botafogo. It represents the hard work and dedication of both organizations and signifies what is to come in 2023.
As we enter this new year, let's celebrate this achievement as an example of how anything is possible when passion meets determination.
The reasons for any sports betting company entering Brazil may be obscure. Do you want to know why? Here they are:
1. As one of Rio De Janeiro's most successful clubs with a proud history and impressive following, Botafogo has a large and loyal fan base in Brazil and worldwide. We're looking forward to connecting with these fans.
2. Story, heritage, and character pierced through the club and its audience. Which is so damn well connected to the attributes our brand is bringing to Brazil.
3. Talented management team, which is open to experiments, exchange of knowledge, and exclusive promotions and bonuses for Botafogo's fans, increasing players' loyalty and engagement.
Thanks guys! Rafael Ganem, Paula Young, Thairo Arruda, MBA
4. By sponsoring Botafogo's front of the shirt, we can demonstrate our commitment to football culture. We expect to reap the benefits of its extensive media coverage, including television, print, radio, and digital press.
5. This sponsorship will also allow us to launch new products and services in Brazil through targeted campaigns and initiatives and build relationships with key influencers & industry professionals.
6. On top of that, we're looking forward to strengthening our presence in Brazil and other South American countries, as Botafogo is also a well-known brand outside of Brazil.
Unleashing the power of brand alignment
How Parimatch's sponsorship of Botafogo is creating a winning combination for both the brand and the team?
Our brand colors are very distinctive. And I am incredibly proud of the electric yellow color our brand has. But we've decided not to use it... once. And there are five solid reasons why we've done it while partnering with Botafogo:
1. Alignment of visual identity: By using Botafogo's black and white colors, Parimatch aligns its branding with the team, creating a cohesive visual identity between the two brands. This helps to develop a sense of partnership and unity between the two entities.
2. Showing respect to the team's heritage and tradition: By aligning with the team's traditional colors and not using any other colors, Parimatch shows respect and acknowledgment of the team's heritage and tradition.
3. Appeal to fans: By using the team's colors, Parimatch can appeal to the fans of Botafogo and gain more visibility and recognition among them. This is important for building brand loyalty and trust among fans.
4. Creating a sense of belonging: By aligning with the team's colors, Parimatch can develop a sense of belonging among the group's fans, making them feel more connected to the brand.
5. Increased brand awareness: Using the team's colors, Parimatch can raise its brand awareness among team fans and the general public. This is important for building a solid brand presence in the market.
We're really proud to be able to create a lasting legacy by investing in partnership with Botafogo. Together, we can make great things happen!
Dmitry Belianin
Chief Commercial Officer (CCO) da Parimatch
