The renewal of the partnership between the two parties provides for actions on social networks and sponsorship activations through ticket raffles and other activities to engage fans and bettors. The logo will also be present in the CRB training center.
On the pitch, the extended agreement debuted this Sunday (15), in the first round of the Alagoano Championship, broadcast on the DAZN streaming platform, in a 2-1 victory over Cruzeiro Arapiraca. In addition to the State Championship, the team will compete in the Copa do Nordeste, Copa do Brasil and Série B of the Brasileirão in 2023.
“We are very happy with the renewal of the sponsorship contract with EstrelaBet, this time for two years. This shows the mutual trust and commitment of both CRB and EstrelaBet in this partnership. Speaking of a bet, it should be noted that it was not just a matter of renewal, but of an expansion of the partnership. EstrelaBet has literally doubled the bet on CRB. In addition to the sleeves, the brand will also be printed on the front of our mantle. It is one of the biggest sponsorships of a club from Alagoas,” highlighted André Carneiro, marketing vice-president of the CRB.
“It is very gratifying to be able to announce a contract renewal like this. It shows that the partnership worked and that we have a long road of victories ahead of us. I am sure of that,” said Rafael Zanette, head of sponsorships at EstrelaBet.
EstrelaBet has been reinforcing its investment in Brazilian sports marketing in recent weeks. In addition to renewing and expanding the agreement with the CRB, the company signed master sponsorship contracts with Criciúma, América-MG and Ponte Preta. In football, it also sponsors Internacional (male and female teams), Resende-RJ, Villa Nova-MG and Botafogo-SP.
The brand is also a partner of MMA fighter Fabrício Werdum, from Magnus Futsal, CBF Futsal and beach soccer, in addition to the volleyball teams Sada/Cruzeiro for men and Minas Tênis, for women.
Source: GMB
