“Bet on what you believe” is the title of the new film released by Betano, one of the most important bookmakers operating in Brazil, produced in partnership with Artplan and Ultravioleta to mark the opening of the Copa Betano do Brasil, which will start in February 22nd.
In the film, the company highlights the different odds of betting on a football match and, of course, mainly on the Copa Betano do Brasil. The bookmaker, a subsidiary of Kaizen Gaming, holds the naming rights for the tournament until 2025 and is strengthening its marketing actions with a view to the start of the championship.
The agreement for the naming rights of the Copa do Brasil was closed shortly after the end of the World Cup in Qatar, of which the company was also an official supporter for Europe, and is valid for three seasons.
The company has stood out in the Brazilian sports betting market for its master sponsorship of major Brazilian football teams, such as Fluminense-RJ and Atlético-MG.
Last week, the company also signed with the Paulista Football Federation to sponsor the 2023 Paulista Championship.
In addition to sponsorships for clubs, CBF (in the Copa do Brasil) and the Paulista Football Federation (Campeonato Paulista), Betano entered into a partnership with Globo for broadcasting the Campeonato Brasil and Copa do Brasil on TV and on the company's digital platforms in the 2023 season.
Betano is an international online platform from Kaizen Gaming, a group that is present in Brazil, Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Betano is also a sponsor of 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
The company offers sports betting on a multitude of sports such as football, basketball, tennis, American football, MMA, volleyball and motorsports, among others. In addition, it offers markets in eSports, virtual sports, casino and live casino, with the best providers in the world.
Source: GMB
