In addition to the exhibition in the main section of the game jersey, the sports betting company will have advertising boards when the club from the interior of Sao Paulo plays at home, in addition to stamping the brand in the team's training center and actions in the stadium on game days, interactions with supporters, visits to the training center, among other activities.
According to a note released, the main goal of the agreement is to connect with the public through online and face-to-face actions before, during and after the matches. The partnership, which debuted last Sunday (15) in the match between São Paulo and Ituano, was brokered by sports marketing agency Wolff Sports.
“We are pleased to close the second consecutive master sponsorship with Ituano, this time with BETFAST.IO. Let it be the beginning of a great partnership,” says Fábio Wolff, managing partner of Wolff Sports.
BETFAST.IO's sponsorship of Ituano will be a fundamental point in the marketing strategy developed by the company for this year. The club from the interior of Sao Paulo, which won the Campeonato Paulista twice, competes in several important competitions this season, such as Paulistão, Brasileirão Série B and Copa do Brasil.
“It is a pleasure to close a partnership of this magnitude with Ituano; being the team's main sponsor for the season is of paramount importance for the development of our planning for the year 2023. We will work to make better use of the partnership and become a case of success for the Brazilian market,” says Luís Henrique, CMO of BETFAST.IO.
Source: GMB
