Brazil has a huge list of regional championships and the state of Paraná can already boast of being among the five most important in the country. And the position is quite visible in front of the sports betting houses that are keeping an eye on the growth of the State.
So much so that 1XBET owns the naming rights for the Campeonato Paranaense 1XBET 2023, which started this weekend, and has reinforced its support for the regionalization of its operations in Brazil.
In addition, the main clubs in the state have sportsbooks on their uniforms, which is also a demonstration of the bookmakers strategy in getting closer to local communities to engage fans.
Athletico Paranaense has Betsson, a world reference in sports betting and which closed with the ‘Furacão’ (Hurricane) until the end of this year. The company appears on the bottom of the Athleticana jersey and also on the club women's team.
Dafabet recently renewed its sponsorship of Coritiba and will be at the heart of the professional team shirt throughout this year and promises numerous actions to engage ‘Coxa’ fans, with exclusive promotions.
Esportes da Sorte, which has closed numerous partnerships in the last two months, is Londrina's new sponsor and will be not only on the sleeves of the athletes' shirts, but also on advertising boards at games and at the club’s training center.
Paraná also announced a bookmaker as a partner for this year. BetCapital is committed to the Paraná reconstruction project and occupies the athletes' sleeves, as well as exposure on plaques and on the fronts of the stadium's benches, in backdrops for press conferences and posts on the social networks of the Paraná tricolor.
KTO appears on the chest of FC Cascavel players since 2021 and is another bookmaker with an eye on expanding its footprint with fans of this emblematic clubs in southern Brazil and which is already a reference, especially in the’ gaucho’ market.
Source: GMB
