“The acquisition of the naming rights for the Supercopa comes as a natural consequence of the acquisition of the naming rights for the Copa do Brasil 2023. By investing in the main sports competitions in the country, Betano helps to promote the sports industry, strengthens its brand and positions itself increasingly towards market leadership,” points out Alexandre Fonseca, Betano's country manager in Brazil.
The agreement provides for actions by Betano during the match, such as insertions in LED panels throughout the entire length of the field, central panel with the signature of the event, in addition to 3D carpets and the central carpet in the midfield, in the pre-game and at half-time.
Betano will also have the presence of the brand on the stadium’s wrapping, on the reserve benches and during the team’s entry protocol, in addition to the moment when the match is awarded, such as the medals and the champion’s trophy.
The final game between Flamengo, champion of the Copa do Brasil, and Palmeiras, winner of the 2022 Brazilian Championship, will take place on January 28, at the Mané Garrincha stadium, in Brasília, at 4:30 pm (Brasília time).
Betano has stood out in the Brazilian sports betting market for its master sponsorship of major football teams, such as Fluminense-RJ and Atlético-MG. Two weeks ago, the bookmaker also signed with the Paulista Football Federation to sponsor the 2023 Paulista Championship.
In addition to club sponsorships, CBF (in the Copa do Brasil) and FPF, Betano entered into a partnership with Globo to broadcast the Brazilian Championship and the Copa do Brasil on TV and on the company's digital platforms for the 2023 season.
Betano is an international online platform from Kaizen Gaming, a group that is present in Brazil, Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
The company sponsors 16 football teams in Europe and South America, including legendary teams such as Benfica, Porto, Sporting and recently Universidad de Chile.
The company offers sports betting on a multitude of sports such as football, basketball, tennis, American football, MMA, volleyball and motorsports, among others. In addition, it offers markets in eSports, virtual sports, casino and live casino, with the best providers in the world.
Source: GMB
