"We are very pleased with another major player in the market investing in the largest sand sports event in Brazil. Welcome Esportes da Sorte," says Fábio Wolff, member of the festival's organizing committee and partner of agency Wolff Sports.
Among the counterparts of the agreement are some properties of brand awareness, such as presence in wind flags and LED panel, relationship actions in the cabin and lounge, as well as activations with the public during all days. The event will be publicized with a presentation of the betting site.
"It is an important step for Esportes da Sorte this connection with an event as significant as the Summer Arena+. Sponsoring this tournament is a way to connect with other sports, mainly by the appeal to the coastal environment of a sports-loving audience," commented Icaro Quinteiro, COO of Esportes da Sorte.
With investments in national football, the company is growing more and more in Brazilian sport. Recently, it announced master sponsorship with Bahia, the largest agreement in the history of the northeastern club. In addition, it sponsors Goiás, Guarani, Novorizontino and Vila Nova.
The company is still a sponsor of Paulistão, Copinha and has several ambassadors, such as striker Matheus Cunha, wolverhampton, and surfer Pedro Scooby.
In its fifth season, Arena Verão+ expects to gather, if added every day, more than 40,000 people for the event, which will feature state, national and international competitions in Futevôlei, Beach Tennis and Beach Soccer.
Every day visitors will have free access to watch and practice the modalities, distribution of gifts, musical content and broadcast screen of games and shows, serving the bathers who are around the Arena.
Supported by the Sao Paulo federations of the three sports, organized by the Vincere Institute, made possible by the Incentive Law and marketed by the agencies Goolaço and Wolff Sports, Arena Verão+ has Motorola as the main sponsor, taking the naming rights of the tournament.
They will have other quotas: Algar, Sabesp, Santos Brasil, Bic Soileil, Aiwa, Whey Fit, Lorenzetti and Super Quadra. Several games will be broadcast by SporTV.
Source: GMB
