GMB - What is your assessment of Control+F5’s performance and growth in 2022? Was it what you expected or did it exceed expectations?
André Vinícius de Alencar Alves - The growth of Control+F5 in 2022 exceeded all our expectations. It was a year when many companies understood the potential of the gaming market in Brazil and launched their operations to position themselves as a brand and gain market share. Control+F5 accompanied many of them, making this beginning and this transition smooth and very assertive, not only in marketing, but also in other fronts of the business. We were able to prove that we really have the intelligence in the industry, the necessary experience and the transparency in all the movements we make with our clients and that was what brought us here, being able to take stock of the year and know that we are closing this cycle and with the sense of accomplishment, that we support many companies in this growth, because the importance of our customers' success will always be our success.
Could you list the main accomplishments or goals achieved?
This was a year of many accomplishments for Control+F5. We managed to expand our portfolio of 360 services far beyond marketing, which is our flagship; we offer support to several gaming companies with our customer service area; we evolved with our recruitment, selection and training area for this area of games; we improved ourselves with new technology tools for the KYC area; we helped many companies to obtain the international gaming license; and with our intelligence we did a lot of market analysis helping them to embark on this Brazilian gaming market.
With all this growth, it was necessary to expand the team, improve processes and increase our range of partners, who certainly supported us a lot this year. All this work together and this variety of services made us recognized nationally and internationally. It was a year of hard work, participation in events inside and outside Brazil, meeting great people, wonderful companies and we were crowned with some awards such as innovation company, for management, and we were internationally nominated for best marketing company and Leader of the year. This only brought us more assurance that we are on the right path and doing our work with great seriousness and dedication. We want more, we are ready to face new challenges, embrace more projects and help more companies to leverage their business.
In your sector within the industry, what topics or technological advances do you think will dominate the market in 2023? What will be the future trends?
2023 is definitely going to be a great year for our industry. It will be a year of a lot of investment in marketing, companies preparing themselves more and more for the regulatory scenario, increasingly establishing their operations in Brazilian territory, making large investments and encouraging more and more bets in Brazil.
The media, influencers, affiliates, the digital and offline world are increasingly interested in the gaming market and are open to popularizing and creating trends with this “new” form of entertainment. We are sure that the year 2023 will leave its mark on the Brazilian population, there will be a lot of talk about betting and the market for operators and service providers will begin to receive more public and more work to be done. It will be a great year for everyone!
Have you noticed that the Brazilian gaming market has evolved this year, or has it missed another opportunity? What do you see about the regulation in the country for 2023?
We believe that this year was all about evolution for the gaming industry. Giant steps were taken towards this, we started to talk more openly about this form of entertainment, the operators helped a lot with their large investments in marketing and spraying, the bets even reached unthinkable places, such as reality shows, private parties of influencers, lesser-known sports, etc. The progress that has been made is to be applauded for our sector.
Regarding regulation, we know that it has not yet occurred, due to political issues. We had already made many predictions about this possible scenario that the election year is very troubled and that it really would not be very likely that there will be a breakthrough in this matter. But in 2023 with a new government, with the boost of operations with large marketing investments, and talking more about this subject of betting among Brazilians, there is a lot of pressure that is exerted for the regulation to come out as soon as possible. And we believe that along with it, the Bill for the general release of gambling will come along next, because it will be a benefit for everyone.
What are Control+F5’s main goals/objectives for 2023?
Our main goal is to expand our company, offer new services, completely innovative for operators, we want to be able to offer a solution so complete that we want companies to only worry about their generated profits and their social business. A lot of news is coming and we want to share it with everyone as soon as possible, it will be of great importance for the industry and for us as a company growing. 2023 promises to be the year for Control+F5.
Source: Exclusive GMB
