Partnering with the best
At the beginning of last year, continuing with the strategy of partnering with the best institutions in each market in which it participates, Betcris and the Club de Fútbol Pachuca de México announced an agreement that makes betcris.mx the official betting site for the team of the MX League. As one of the most popular teams in Mexico, Pachuca is a valuable partner for Betcris as it looks to expand its presence in the country.
In March, Betcris signed a new sponsorship agreement with Club Xelajú MC, one of the most prestigious soccer clubs in Guatemala. Betcris also launched sponsorships for nine soccer teams in Honduras in March last year. This followed his major soccer sponsorship to create the Liga Betcris de Honduras.
Innovation and development
During 2022, Betcris’ innovation and development work did not stop and new functionalities were presented on its platform, new products and processes, always seeking to give its users the best experience.
The Betcrisvideos.com website was introduced as a step in the continued advancement of the digital information and entertainment space. It was developed with the aim of creating premium content for all Betcris regional markets. The channel offers content on industry and company news, how-to videos, and more.
Betcris launched a new website for Mexico, betcris.mx. The website is the perfect place for Mexican sports fans to come together and test their knowledge and instincts about their favorite sports and leagues through sports forecasts.
Betcris Panama launched a new website, Betcris.pa, which coincides with the approval of a new operating license by the Gambling Control Board of Panama. This allows Betcris to maintain and scale its operations in the market. For the first time, Betcris was able to make its online casino content available to users in Panama. The new website offers a variety of casino games, including slots, table games and video poker. In addition, Betcris.pa offers sports betting on a variety of sports, including soccer, basketball, baseball, and boxing.
Awards, conferences, and market creation
An important part of the work carried out at Betcris during the year is reflected in the participation in industry events where the company is a key player. For the second consecutive year, Betcris chose to be the main platinum sponsor of the SBC Summit Latin America event. This important iGaming conference took place last October at the Seminole Hard Rock Hotel Hollywood, in Miami, Florida, United States. As a platinum title sponsor, Betcris had a strong presence at the event with branding throughout the conference area.
Along with that event, the SBC Latin America Awards ceremony was held. Betcris received two awards for her continued efforts to strengthen gaming and betting in the region. The company received the Employer of the Year and Sponsorship of the Year awards at that ceremony.
These are added to the fact that the company has been twice named among the best companies in the list of the Best Small and Medium Companies to Work for in Latin America by Great Places To Work. The company has brought freshness to a highly competitive market.
A great 2022 for Betcris, which does not think about slowing down, but rather about continuing to cross out goals achieved on its roadmap for 2023.
Source: GMB
