January has been very busy for EstrelaBet, one of the fastest growing sports betting sites in Brazil. After the recent sponsorship agreements with América-MG, Ponte Preta-SP and Ceará, among others, in addition to renewals of partnerships that had already been giving the company good visibility, it has just signed a sponsorship for the 2023 Mineiro Championship.
This weekend began one of the most acclaimed state championships by the Brazilian public, in which 12 of the most traditional football teams compete for the Inconfidência Trophy. The Campeonato Mineiro 2023 begins its journey hand in hand with EstrelaBet, which promises many actions to increase brand visibility.
EstrelaBet will be on pitch plaques in all Mineiro Championship games, in addition to stamping its brand also on stretcher carts at Mineirão and Arena Independência, as well as on the bench.
One of the boxes at Mineirão, the largest stadium in Minas Gerais, will also be the home of EstrelaBet, which will occupy the space for its activation campaigns with Minas Gerais fans. Moreover, the bookmaker will appear at each substitution on the field, as it will also be on the board used by the referees to indicate the changes of athletes.
“It is always good to bring partners who add to our product. EstrelaBet knows the scenario in Minas Gerais and our football very well. It is sure success for all sides. I am sure that we will have a historic edition of our competition,” commented the president of the Minas Gerais Football Federation, Adriano Aro.
“It is a way to expand our strength, both in the state and in Brazil. The Campeonato Mineiro is a great showcase, with great games and great players. Having the EstrelaBet brand in state games is very important for our goals. I'm sure it will be a partnership with positive results for both parties,” added Rafael Zanette, head of sponsorships at the company.
EstrelaBet has been reinforcing its investment in Brazilian sports marketing in recent weeks. In addition to renewing and expanding the agreement with the CRB, the company signed master sponsorship contracts with Criciúma, América-MG and Ponte Preta. In football, it also sponsors Internacional (male and female), Resende-RJ, Villa Nova-MG and Botafogo-SP.
The brand is also a partner of MMA fighter Fabrício Werdum, from Magnus Futsal, CBF Futsal and beach football, in addition to the volleyball teams Sada/Cruzeiro for men and Minas Tênis, for women.
Source: GMB
