The legalization of sports betting in Brazil in December 2018 changed the sports advertising market once and for all, allowing companies in the field to establish themselves in this scenario. Royal Bets is one of them. Celebrating eight years of history and establishing itself as a highlight in the Brazilian sports entertainment segment, the Royal Bets Group seeks to create new partnerships with sports clubs, investing in strong collaborations and strengthening even more national teams, such as Fortaleza Basquete Cearense, the latest team to be sponsored by the group.
The director of operations at Royal Bets, Lucas Vinicius, explains that the group has always sought not to limit itself to football in the support provided. “The desire to support sport has always been present in our values, so we wanted to cover the widest range of sports beyond football,” he explains.
And to increasingly encourage teams from different sports, the group entered into a partnership with the Fortaleza Basquete Cearense team, with an initial sponsorship of eight months. Founded in 2012, the team affectionately nicknamed Carcalaion by its fans is led by coach Flávio Aurélio dos Santos Soares and has in its history warm participation in the World Basketball scene, which yielded great victories even outside the country, such as the Cidade de Ming Guan in China.
Thalis Braga, president of Fortaleza BC, received the news of the negotiation and signed the contract with the team's newest supporter with pride and prestige. “Having the support of national companies such as Royal Bets is of fundamental importance for Fortaleza Basquete Cearense/CFO, as in addition to allowing the team to participate in competitions in an integral way and level with the national panorama, this shows that Royal will support each player, on and off the courts, making us even stronger to achieve our goals and reinforcing our commitment to Brazilian basketball,” he comments.
One of the main objectives of sponsorship is to provide the greatest possible support to sport in Brazil and to allow teams, based on the support offered, to be self-sufficient and able to build positive changes within the team and meaningful memories for their fans.
''Royal Bets has supported teams of amateur futsal, amateur football, beach tennis etc., always wanting to bring our experience to the greatest number of people connected to the sport," comments Lucas Vinicius.
In addition to sports, the group seeks to innovate the market in 2023. On its platform, users can enjoy instant payment – which is available 24 hours a day – and the best quotes on the market. The changes strengthen the company's presence in the perspective of Brazilian sports entertainment, which is one of the fastest growing in the world, also favoring support for teams of different sports.
Royal Bets is a sportsbook with a very friendly and easy to navigate interface. Offers bets on the main sports and tournaments around the world, with emphasis on football, basketball, tennis, American football and MMA, among others.
Attentive to compliance rules, Royal Bets makes clear on its website the importance of responsible gaming and offers tools for parental control and tips to maintain financial control in betting. The site also presents a questionnaire to customers so that they can assess whether they have problems with betting, in order to prevent the customer from developing inappropriate behavior and impulsively exceeding their limit.
Source: GMB / Diário do Nordeste
