Of the G4, only in the case of Flamengo the agreement does not include the master property, since Pixbet occupies the shoulders of the team’s jersey. In Fluminense, Vasco and Botafogo, it is in the noblest space.
For this year, Botafogo replaced Blaze for Parimatch, a contract that represented the biggest in its history and the third most valuable master in Brazil. For two years of agreement, the company will disburse R$ 55 million (US$ 10.8m).
“We are pleased to be the club chosen by Parimatch, a global betting giant, to expand its business across Brazil and South America. Our new Parimatch partners will soon know what it's like to be chosen,” said John Textor, at the time of the announcement.
Fluminense has been with Betano since 2021 and the agreement has already been renewed for until 2025.
“This new stage of master sponsorship is proof of the strength of the club's brand and that we honor our marketing commitments to our sponsors. Our vision is that by joining forces we will make Fluminense even stronger,” commented Mario Bittencourt, president of Fluminense.
In Cariocão, Betnacional acquired the naming rights of the competition, taking over from Betfair. In addition, FERJ also closed quotas with Betano, Pixbet and Esportes da Sorte.
“The Campeonato Carioca is a commercial power for its reach, nationally and even internationally. We are the most watched in Brazil, and our brand enters the home of millions of fans,” says Rubens Lopes, president of the Football Federation of the State of Rio de Janeiro (Ferj).
Check out the betting sponsors of each Cariocão 2023 club:
Source: GMB
