MAR 26 DE NOVIEMBRE DE 2024 - 21:40hs.
Mystery ends this Saturday (28)

Cruzeiro denies photo of jersey sponsored by Betfair viralized on networks

With a good sense of humor, Cruzeiro used its social networks this Thursday morning (26) to joke about the possible leak of images of the club’s jersey already with the new sponsor. 'Denying' the photo, which was a set up, Cruzeiro took advantage of the engagement obtained by the publication and posted another image of the shirt, only with a different sentence in the place dedicated to the sponsor: ' Cruzeiro, this Saturday.'

"End of the mystery? Cruzeiro has not yet revealed who will be the master sponsor for the season. However, it took the opportunity to call its fans to Saturday's game," posted the club on social networks.

In the previous assembly, the name of sports betting firm Betfair, of which Ronaldo Fenômeno is the ambassador in Brazil, was stamped on the jersey.

Although the club has yet to confirm, Tempo Sports found that the new sponsor will be the betting company. Values would be around R$ 25 million (US$ 4.9m) per year, which would be the third largest sponsorship of clubs in Brazilian football.

Cruzeiro is preparing a big action for the official announcement of the new sponsor, which will be this Saturday (28), at Independência stadium, before the match against Athletic, for the second round of the Campeonato Mineiro.

For the sponsorship announcement, Cruzeiro invited some club’s influencers to be present at Independência stadium, such as funk singer MC Rick, rapper Das Quebradas, author of the song Salomé e Pablito, Jully Molinna and Isaias.

Ronaldo Fenômeno is also a confirmed presence. The club’s manager arrives in the capital of Minas Gerais this Friday (27) to accompany Cruzeiro's last training session at Toca da Raposa II, before the match against Athletic.

Source: Tempo Sports