The partnership between America and EstrelaBet became the largest sponsorship deal in the club’s history, as had already been anticipated by GMB. Now, the club itself confirms the news highlighting that "in addition to being with the professional men's team, EstrelaBet will also support the women's team shirts and the U-20 (men's) category."
EstrelaBet, which is increasingly consolidating itself on the sports scene, has struck a two-year deal with America. In the agreement between the parties, actions are planned on social networks, actions of relationship with fans and brand exposure in the premises of the club. Even, the brand will already be present in the uniform of the team in the dispute of the São Paulo Junior Football Cup.
For Marcus Salum, president of América SAF, the goal is to put the club on another level on the national stage. In 2023, ‘Coelho’ will compete for the first time in the Copa Sul-Americana. The representative celebrates the arrival of another strong partner for the competition that the club will face.
"We are working hard to consolidate America to a new level, and the arrival of EstrelaBet is another step in this direction. We are very happy with this sponsorship contract, which is the largest in our centuries-old history. With each passing year, our responsibility increases and our level of professionalism and compliance of deliveries with our sponsors needs to keep up with this evolution," exalted Marcus Salum.
According to Rafael Zanette, head of sponsorships at EstrelaBet, the deal is of great importance to both parties, given that it is the largest in the history of the club from Mina Gerais. In addition, Zanette extols America's growth in recent years.
"We have all followed the growth of the club in recent seasons. For the second year in a row, América will compete in a continental competition. In 2022, it reached the group stage of the Libertadores. This year, there's the Copa Sul-Americana ahead of it. It is very important for us to be together and to be part of an evolution together," Rafael Zanette said.
Sponsorship launch
América, through its social networks, announced the largest sponsorship agreement in its history with some interactive pieces involving its mascot, the ‘Coelhão’. Last Sunday, January 1, three pre-release teasers were released, giving fans little clues about this week's big news. Finally, on Monday (2), the video was releases: EstrelaBet, America's new master by the end of 2024.
In addition to the new agreement with América, EstrelaBet also sponsors Internacional-RS (male and female teams), CRB-AL, Criciúma-SC, Botafogo-SP, Resende-RJ and Villa Nova-MG. The company is also a partner of MMA fighter Fabrício Werdum, Magnus Futsal, The Brazilian Futsal and Beach Soccer Teams, the women's volleyball team of Minas Tênis Clube and the men's volleyball team of Sada Cruzeiro.
Source: GMB
