MAR 26 DE NOVIEMBRE DE 2024 - 21:32hs.
City Group partner

Bahia close to sign with bookmaker 8XBet as new master sponsor

With the arrival of Grupo City to acquire Sociedade Anônima de Futebol (SAF) from Bahia, the fans expect greater investment to reinforce the team for the Series A dispute. The conglomerate has advanced negotiations with 8XBet, the bookmaker company that is the Group's regional partner in Asia, which would also assume the naming rights of Arena Fonte Nova.

With the victory in the last round of Serie B over CRB, Bahia finished the championship in third place with 62 points, three behind Grêmio, vice-leader, and with the same score of Vasco, the last of the G-4, to ensure the next edition of the elite of the Brazilian Championship. Planning for 2023, however, targets heavyweight signings.

With the arrival of Grupo City to acquire the Football Corporation (SAF) of the ‘Tricolor de Aço’, the Bahian fans expect greater investment to strengthen the team for the dispute of Serie A. With the approval by the club members to turn Bahia’s club into a SAF, the Abu Dhabi company should transform the team in the near future, and starts with new reinforcements.

In addition to the moves in the transfer market, which saw Gabriel Teixeira become the most expensive signing in the club's history, Grupo City began to act in the club. According to Rádio Para, one of City's partner companies should become Bahia's master sponsor. 

This is 8XBet, the bookmaker company that is the Group's regional partner in Asia. According to the portal, the addition of master sponsorship, will also be responsible for the gaming rights process of Arena Fonte Nova. 

"It's the situation at the moment. Negotiations are moving in this direction. In the coming months there will be the definition and announcement," he added.

Source: GMB