MAR 26 DE NOVIEMBRE DE 2024 - 21:37hs.
Mateus Lemos

Former Pixbet launches marketing agency specializing in sports betting sites

Mateus Lemos, former head of sponsorships at Pixbet, is taking a turn in his career and has just founded BB Marketing, a company focused on providing humane and personalized service to sports betting sites operating in Brazil. “We already have successful cases with Betpag.io, Mixbet and Vaide.bet and, among the new clients, we can mention Nubet and Betpix.games, for whom we are planning all the strategic planning,” says Mateus.

BB Marketing appears on the market to serve the most diverse sports betting sites that transit through Brazil and also worldwide. The company left the paper at the beginning of 2023, but service to companies had already been happening since the previous year.

The meaning of BB is referred to Business & Business, which the company will focus on to better serve its customers. Today it already collects some successful cases, such as actions for Betpag.io, Mixbet and Vaide.bet. Recently, the company acquired two more new accounts: Nubet, with whom it started all the marketing planning and execution, and Betpix.games, which will also deal with the same issues.

The brand has specialized marketing services for sports betting sites, including paid traffic, social media management, creation of advertising pieces, attracting and managing sponsorships and influencers.

For Mateus Lemos, executive director of the brand, the start is exciting and he believes it to be promising. “It is a very fun job to do, as working with sports betting sites involves pressure, creativity and a vision of the whole,” commented Lemos.

Recently, a digital activation carried out with the Nubet betting site was carried out on Instagram. With the focus on attracting new registrations to the platform, an iPhone 13 raffle was held for those who registered on the platform and other rules (such as following the page, liking the publication and commenting). In less than 7 days of the campaign there was an increase of more than 800% in the company's profile.

Source: GMB