Brazil, according to the WTO (World Tourism Organization) is the first in the world ranking in potential natural resources for tourism. We have a population of more than 210 million inhabitants, we have a receptive people, favorable exchange conditions that strengthen consumption in the domestic market and the increase in exports, in addition to having consolidated tourism products in all states.
Studies across the planet prove that the new generations prefer to travel and live new experiences than, for example, buying a car in their consumption dreams. Even generations like the “Baby Boomers, X and Y” also put tourism in the basket of priorities to increase the quality of life, and with the consolidated phenomenon of social media, everyone posts their trips, spreading their experiences and strengthening their social status.
There has been considerable improvement in the strategic planning of tourism as carried out in the State of São Paulo over the past four years; as well as the implementation throughout Brazil of legislation creating, for example, tourist districts, with the expansion of municipalities incorporating tourism master plans, tourist inventories and demand surveys, which will enable a sustainable growth of our market in the coming years.
Tourism/real estate and multi-property projects have increased the offer and structural quality of products, especially in leisure tourism destinations with several launches this year. An example will be the APM Resort in Caieiras-SP with 300 rooms and a Convention Center for 1,200 people.
The tourism production chain will reach a supply in 2023 of more than 570,000 housing units in the hotel industry, 1.5 million rental vehicles, 40,000 agencies and tour operators, 80 theme and natural parks, more than 2.5 million restaurants and bars, more than 3,000 event centers, among other tourism products (compilation of data from the main tourism entities).
In this way, in 2023, we can project that these scenarios in relation to tourism in Brazil point to growth rates of more than 15% in the leisure market compared to 2019 before the pandemic, and with the resumption of events and fairs, the tourism market corporate destinations have growth projections of at least 6% compared to pre-world health crisis levels.
The icing on the cake will be the approval of Bill 442/91 on gaming and casinos in Brazil, which will enable, a priori, the insertion of approximately US$ 70 billion in national and international investments, which will directly activate the real estate, construction , furniture, decoration, technology, industries; next, the qualification of professionals with the academy and teaching entities will enter; to then reach the operation enhancing the destination Brazil with its 52 segments of tourism such as hotels, gastronomy, events, culture, transport, concerts and as well as commerce in general.
We may have a budget close to that applied by Mexico of US$ 500 million, with 12% of the amounts raised for tourism, which will boost tourist destinations throughout the country.
Bruno Omori
President of IDT-CEMA, director of Hospitality and Games at FHORESP, advisor to CONTURESP, MBA in Tourism, Hospitality and Entertainment FGV, International MBA OHIO UNIVESITY
