The agreement between brands includes media delivery during matches, content production, social media posts and personalized broadcasts for betting.
"We are very happy with the arrival of Betway. It is a strong brand, internationally recognized and that will add a lot to our product. I'm sure it will be a successful partnership and that it will bring good results for all parties," says Guilherme Figueiredo, CEO of NSports.
The streaming platform, founded in 2018 and which in 2021 reached more than 54 million people through its channels, will also be responsible for part of the production of the ‘Banca Braba’ show, created by Betway and which is a kind of videocast that talks about the sports universe.
"We believe that with this property we are approaching our audience and adding a layer of fun for Brazilian football lovers," says Arthur Silva, Head of Country at Betway in Brazil.
“In addition, NSports assumes, in 2023, the responsibility of producing a successful asset that we launched in 2022, which is ‘Banca Braba’, a show that brings sports news and presents our platform in a simple and responsible way," adds Silva.
Today, the sports betting market in Brazil is already a reality. In Serie A of the 2022 Campeonato Brasileiro, for example, all clubs had companies in the segment as sponsors, seven of which occupied the master space of the team’s jersey.
According to the Fact.MR study, this sector is still expected to grow 10.3% by 2032, reaching a value of US$ 225 billion worldwide.
Source: GMB
