The Pan American Games are among the most eagerly anticipated events of the year, and the Brazilian delegation arrives in Santiago with expectations of a record-breaking medal haul. The partnership between PixBet and CazéTV promises to bring the Pan American Games to the audience in a completely new way.
CazéTV is known for its informal and exciting language and, for this event, it is bringing in new names, including former athletes and relevant influencers, who will convey the emotions and great moments of Brazilian athletes to a young and engaged audience.
PixBet, the sponsoring company, is known for its commitment to sports in all its forms. Their campaign, 'Vale a pena se jogar' (It's worth playing), created by Avesso Propaganda, reflects the passion and collective spirit surrounding the Pan American Games.
"In 2022, we had the experience of sponsoring the broadcast of a major sporting event on TV Globo, which was the World Cup. For the Pan American Games, we believe that the engagement strength and the dynamic, youthful format of CazéTV will further reinforce our connection with the audience and enhance our relevance," emphasized Tadeu Dantas, Co-Founder of PixBet.
"We are very happy to be part of this extraordinary sporting event alongside CazéTV. The Pan American Games are moments to celebrate the talent and dedication of athletes from all across the Americas, and we are excited to share this journey with all sports fans," added Ernildo Junior, Co-Founder of PixBet.
With the combination of PixBet's significant presence and CazéTV's exciting broadcasts, the 2023 Pan American Games promise to be a very enjoyable and innovative experience for sports enthusiasts.
Source: GMB
