GMB - What products are you showcasing here at G2E?
David Yatom Hay - Soft2Bet is basically an operator. We promote a lot of our own online gambling websites. We do have our own proprietary platform as well, and it's integrated with casino providers in sportsbook. We're planning to showcase our amazing product to the U.S. industry.
One of the features that we're focusing on is our gamification or motivational engineering, as we call them. That's what you see in the background here. It's basically a loyalty program in which people who are placing bets on casinos also get points that they can use in shops in city-building features and other games that we develop. We want to introduce this unique product to the U.S. market and to the American market as a whole.
What about your plans for Brazil?
Brazil is a very exciting market right now, a little bit uncertain given the new regulations, so we're looking into it very deeply right now to understand how the landscape is changing, as the regulations are being adopted. There's still a little bit of uncertainty, and we're closely monitoring it. When there's going to be a little bit more certainty, we will definitely look into penetrating that market and see how we can offer our product there as well.
When do you think that could happen?
It really depends on the regulators, but I would love to happen this sooner than later. I think it's a very amazing market, a huge market, a lot of opportunity. South America as a whole is a very exciting market, and we're hoping to be successful there.
How successful do you think you can be? How important would that be to Soft2Bet?
I hope to be as successful as we can. That's the first thing. But I think that our uniqueness is that we provide a very unique product. It's not like a generic online casino where you go in, you have a lobby, you have games. No, we don't do that. We introduce a game within a game. We intrigue the player, and I think that's what makes us special and draws more retention, more GGR and more excitement to both the operator and the players. Introducing it to any market is amazing.
Looking strictly at the numbers that we've seen from our developments and the gamification, you see that there's over 50% retention, over 60% GGR. The ARPU rates (Average Revenue per User) are increasing by more than 45%, so we know that the technology works. We want to bring it to the market that we operate in, both internally as B2Cs but also as a service provider, which is very important for us
And Brazil has the potential to go beyond those numbers…
Yeah, the sheer number of people in Brazil, over 200 million people. I think that the Brazilian market is amazing. We are very much interested in penetrating the market, and we will do so once the regulation clears out. Right now, we're more casino-faced, and I know that there's a little bit of uncertainty when it comes to casinos. Sportsbook is a little easier. We integrate the sportsbook into our platform. But we want to figure out first how the casino landscape will form in Brazil, and then we'll understand how to take this forward.
What are your plans for the fourth quarter as we finish up the year?
We’ve focused a lot of on Europe so we've obtained several licenses during the last year. We took license in Italy very recently, in Greece, and that goes on to a whole list of other licenses that we currently have in like Sweden and Denmark and Ireland and Malta. And next plans are to obtain official licenses that we have in Europe which is Germany and Portugal. Hopefully, next quarter we'll be launching in Canada as well.
And by the end of next year we’ll be in the U.S. and, of course, we're very closely monitoring South American, Brazil and Latin America to figure out how we going to penetrate those markets as well. We're very excited, we see a lot of potential and we want to draw a lot of more operators that want to operate in these markets. I think that, given our very uniqueness and special product that we offering very much depending on our gamification features, that will be a very interesting prospect both to operators in Brazil but also to the end users which I'm sure we'll find it very exciting.
Source: Exclusive GMB
