MIÉ 18 DE SEPTIEMBRE DE 2024 - 22:40hs.
Last week, in Las Vegas

Soft2Bet unveils North American expansion at G2E 2023

Soft2Bet, a leading B2B casino and sportsbook platform provider in Europe, made its name known in North America this year at G2E in Las Vegas, dominating the event with a massive presence. The leading US industry conference highlighted the latest innovative solutions and featured an iGaming Zone where Soft2Bet had the biggest stand and showed off some of its new “Motivational Engineering” features.

In between meetings with other operators and technology providers, Soft2Bet executives showed off some of their latest innovations in Motivational Engineering (ME) to attendees and media through a number of key presentations and Q&A sessions.

On Oct. 11, Uri Poliavich, Soft2Bet's CEO, presented at “The Lab” within the G2E iGaming Zone, showing the audience what ME truly means, what features enhance player experience and keep players in the game, and how to grow iGaming business revenue and make your brands distinctive.

It was exciting to show the audience at G2E Las Vegas how we’ve hacked gamification and helped some of our B2B partners become extremely competitive in their respective markets,” said Poliavich.

What we offer truly does not exist in the North American market and it felt like people who saw our presentation were truly eager to learn more about our solutions and how we’re reinventing iGaming.”

Later that afternoon, Soft2Bet’s new Chief Business Development Officer, Martin Collins, and Product Manager Olga Melnyk, gave a presentation on many of the company’s new and innovative ME offerings and custom products. For this presentation and Q&A session hosted by the G2E organizers, some of the industry’s top media were in attendance.

At the company stand, the team, which also included Soft2Bet General Counsel David Yatom Hay, held private meetings, gave media interviews, including an exclusive to GMB, and engaged in networking opportunities. These efforts have laid a solid foundation for future partnerships in North America as the company aims to launch into several new regulated markets by the end of 2024.

At Soft2Bet’s booth, the team, which also included Soft2Bet’s General Counsel David Yatom Hay, held private meetings, took media interviews and engaged in networking opportunities. These efforts laid a solid foundation for forthcoming partnerships in North America as the company looks to launch in multiple new regulated markets by the end of 2024.

Come See Soft2Bet at SiGMA Malta Europe Summit 2023

Gaming and casino industry event season is still in full swing! Next up, Soft2Bet will be exhibiting at SiGMA Malta Europe Summit 2023 from November 13-17. Soft2Bet encourages everyone to stop by and say hello!” invites the company.

Soft2Bet is a B2B casino and sportsbook platform provider, offering a comprehensive product suite of products and services for iGaming operators in regulated markets. A proprietary gamification engine sets Soft2Bet apart, fostering unique player engagement across casino and sportsbook domains.

The company has developed and ??deployed many brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com Yoyocasino.se, Yoyocasino.com, and holds Maltese, Swedish (B2C and B2B), Danish, Irish, Greek, Romanian, and Italian licenses.

Soft2Bet boasts 500,000 events and over 8,500 games from 120 providers, supports 150 payment methods across various countries, and accommodates over 20 languages, among other capabilities.

Source: GMB