The numbers and projections that position Brazil as the major emerging market in the global gaming industry make it the center of attention for companies worldwide. Such a thriving business environment provides a flourishing ground for Zimpler, a scale-up fintech group founded in Sweden in 2012. Thecompany provides tailored solutions for seamless and secure account-to-account payments for both B2C and B2B.
Last May the group announced its expansion to Brazil, a country that Zimpler’s Head of iGaming Rhi Burns sees as “a super exciting market for the iGaming industry in many ways. First of all, it’s capable of producing large numbers of consumers just from tapping into a small portion of the total target population. Secondly, it’s an emerging market. The push towards digital payments during the pandemic means it’s easier than ever to reach players with deposit and payout options.”
Commenting about the recent changes to the regulations, Rhi said that “whilst the proposed guidelines are frequently changing and definitely pose some significant challenges, we welcome regulation in this region in general and are looking forward to how Zimpler can help operators in meeting requirements.”
Raoul Mehta, Zimpler’s General Manager for Latin America shares Rhi’s vision. “The rapid growth of Brazil’s online gambling sector is remarkable and presents a significant opportunity for businesses in related areas, like payments, to adapt and provide tailored solutions to cater to the unique needs of the market as it evolves,” he said.
“As more players enter the market, competition will intensify, making innovation and customer-centricity key drivers of success. To sustain the momentum, I believe it’s crucial for companies to offer secure, convenient and localized payment solutions that enhance the overall user experience.”
The Brazilian government is currently at work to introduce a domestic gambling licensing system next year, clearly signaling a “commitment to regulating and protecting gamblers, which is crucial in a rapidly expanding market. As a payments company with a strong focus on compliance, we welcome these developments as they align with our dedication to offer secure and transparent payment solutions that adhere to the highest industry standards,” said Raoul.
Rhi adds to the importance of compliance and security. “We already handle money transfers with Latin America so, whether you are a locally based operator or someone looking to expand into Brazil, we can offer something unique. The fact that we provide services such as Know Your Customer, custom branding and Anti Money Laundering monitoring, means that we are faster, safer and more flexible than other options on the market.”
“Our solutions align well with the evolving industry standards, providing a safe and secure environment for both operators and players. We believe that this will position us as a valuable partner in this rapidly growing market, delivering convenience, trust and peace of mind to all stakeholders,” Rhi concludes.
Source: GMB / SiGMA World
