Thinking about keeping customers informed so they can place their bets with more confidence, InplayBet maintains a statistical history in various sports disciplines through Betradar on its own betting platform. Additionally, they have also invested in involving experts in the field to assist in the creation of their own content.
According to InplayBet's Marketing Manager, Beatriz Melges, the company aims to establish itself in the Brazilian market by also investing in localized content that is highly focused on topics relevant to bettors' daily lives.
"We specialize in online sports betting, so we want to provide our customers with the best information and tips to place their bets with greater confidence. We have a team of qualified professionals who analyze game and team data using advanced mathematics and statistics tools," she comments.
A good example of this kind of content promotion is the recent article published on the betting platform's blog and LinkedIn page titled Exclusive InplayBet: UFMG Mathematician Explains the Odds of the Last Rounds of Brasileirão. This article was based on an interview with Professor Gilcione Costa from the Department of Mathematics at the Federal University of Minas Gerais (UFMG). In the interview, the professional provided information about the numbers and probabilities for the remaining twelve rounds of the Brazilian Championship, including predictions of teams' chances of winning or being relegated to a lower division, for instance.
The odds of game outcomes take into account various factors such as team performance in recent rounds, goals scored and conceded, received cards, player absences, and more.
"Mathematics is a powerful tool that allows us to analyze data, identify patterns, and make informed projections. With the analysis of a highly respected academic, we are bringing a scientific approach to the world of betting, ensuring that our users have access to accurate and valuable information," explains Beatriz.
The betting platform aims to provide additional insights and enhanced analysis through collaborations with academic experts. "We firmly believe that this type of partnership reinforces our commitment to excellence and responsibility in the world of betting," concludes the marketing manager.
InplayBet's content is disseminated on the blog: www.inplaybet.com/blog and on the company's social media channels.
Source: GMB
