Staying updated with current events is the key to success in traffic arbitrage. And right now, you have a great opportunity to work with betting traffic, even if you've never worked in the betting and casino niche before. 1win Partners cannot miss an opportunity like this, and now we will tell you how to work with event traffic using the Libertadores and Sudamericana Cup finals as examples.
What is event marketing?
Event marketing is a type of marketing that aims to promote a company and its products through relevant information and promotions in advertising. Event marketing in the context of betting means that you will reference current events in the world of sports in your advertising campaigns. We're sure you understand - football is always relevant to us, both international and national tournaments, especially when it comes to local teams!
This year, in the two major South American tournaments, the Copa Libertadores and the Copa Sudamericana, Fluminense and Fortaleza have reached the finals. This means it's an excellent moment to work with betting traffic for events. You know exactly how passionate the fan base of these clubs is, and you know that on October 28, during the Sudamericana final, all loyal Fortaleza fans will be placing bets to support their team.
The same goes for November 4, when all of Brazil will be cheering for Fluminense in the Copa Libertadores final. We always support our clubs and the national team, and the two big club football finals will only heighten our excitement. And for your ROI, there's nothing better!
How to work with event marketing?
Choose a platform
The first thing to do is choose a platform to work with. Naturally, if you want to attract a lot of users and achieve high profits, you should choose 1win because it's an incredible, modern platform with a wide range of bets, bonuses of up to 500% on your first deposit, and free live game streaming. Remember that the excitement doesn't diminish during halftime, and fans will have the best casino games at their fingertips.
Choose a traffic source Here are the MAIN ones that perform well in event affiliate marketing:
Prepare the banners
Naturally, to work with event traffic, you need special creative pieces. If you can't create them yourself, you can ask your manager (yes, 1win Partners provides banners to its partners even for individual news events) or don't hesitate to buy them separately from a designer or creative.
The banners should be bright and eye-catching. Additionally, they should definitely mention or showcase the upcoming event. The key is not to overdo it: don't use emotions, bonuses, and branding all at once. It's even better to run some tests to find the right balance and understand what works best for your audience.
Of course, no one prohibits you from using standard banners, but be prepared for the fact that the results will be noticeably worse.
Conclusion
If you've done everything right, the results won't be long in coming. Remember that event traffic is a great opportunity to achieve a high ROI and attract many target users, even if it's your first time. Additionally, it's your chance to smoothly enter the gambling and betting niche. To make your start even easier, reach out to the affiliate manager at 1win Partners and get the best cooperation terms. And don't forget to follow us on our social media: Instagram, Telegram, X (Twitter).
Source: 1win Partners
