In just these two appearances, CazéTV, the official broadcaster of the games, reached 1.5 million views, with a peak of 217,000 devices connected simultaneously. Moreover, in just a few months, the official X1 Instagram page (x1brazil) has gained nearly half a million followers.
If the competitions held in the Northeast, in Fortaleza, Recife, Natal, and Maceió, are added up, the platform of presenter Casimiro Miguel reaches nearly 5 million views with the broadcast of X1 Brazil.
Davi Oliveira, project manager of X1 Brazil, has big dreams. "We aim for X1 to be recognized as a unique discipline. Currently, we are working on the formal structure, dealing with the issue of federations. The next step will be the creation of a Brazilian X1 Confederation. We know that there are bureaucratic processes involved, which will take some time to complete. However, we are prioritizing the establishment of state federations as part of the process at this early stage, and then we will establish the Brazilian X1 Confederation," he reveals.
A clear example highlighted by the executive is the number of companies sponsoring the event with less than a year of existence, such as Esportes da Sorte, Paybrokers, Tim, Ifood, and Ciee.
"It is a new project that combines football and entertainment, strongly linked to Brazilian roots, which are art, flair, and improvisation blended within this discipline. We feel like an active part of this process because it was through our sponsorship that we were able to turn the planning into reality. And today, we are reaping the benefits in terms of both audience and audience engagement," explains Icaro Quinteiro, COO of Esportes da Sorte.
Source: GMB
