Established in 2022, the company hired Edmílson with the aim of strengthening its brand and bringing credibility, as well as being one of the first betting houses to participate in a social project. In the partnership, Pix Sorte will redirect a portion of the income earned through an exclusive link to the Edmílson Foundation.
"I am very happy to see a rapidly evolving market also start to consider social projects. It was one of the key reasons for me to be with Pix Sorte, and I am sure we can build great things together, as well as help others through the Edmílson Foundation," stated the 2002 World Champion.
With a player-centric approach, transparency, security, fast withdrawals, and minimal bureaucracy, Pix Sorte has created an exclusive link for Edmílson. For every initial deposit of R$30, the company will make a donation of R$15 to the Edmílson Foundation. The brand's campaigns will focus on the third sector and the human side, showcasing the company's social vision.
Edmílson had a successful career on the pitch, with a victorious 20-year career in football, winning the sport's greatest titles, the World Cup and the Champions League.
The Edmílson Foundation is a non-profit organization that daily serves 800 children during their school breaks, with the goal of providing an environment where underprivileged children can develop in various aspects, promoting social inclusion and offering support through educational, sports, and cultural activities, shaping better citizens for society.
They have been working for nearly 17 years to create opportunities for children, adolescents, and their families, directly impacting the lives of more than 6,800 young people, and indirectly affecting almost 30,000 people.
Source: GMB
