This Saturday (28) and Sunday (29), Esportes da Sorte will feature activations, in addition to brand exposure, at events in the cities of Niterói (RJ) and Belo Horizonte (MG).
The first of the festivities with the presence of the sports betting house is the Festeja, which takes place at Mineirão in Belo Horizonte this Saturday (28). Among the attractions, notable acts include Zé Neto and Cristiano, Israel and Rodolffo, Filipe Ret, Luisa Sonza, Zé Felipe, and Guilherme e Benuto.
This year, the event has already been to Cuiabá (MT) and Florianópolis (SC), and soon it will be in Vitória da Conquista (BA). Known as the largest itinerant music festival in the country, Festeja has been happening for over a decade, featuring some of the biggest names in sertanejo music, and it has also been held in countries like Portugal, England, Belgium, and the United States.
On Sunday (29), the sports betting platform will be present at the Niterói (RJ) stage of the "Sorriso Maroto As Antigas" tour. The samba group hails from the Grajaú neighborhood, an upscale area of Rio de Janeiro, and since 1997, they have been successful throughout Brazil.
Currently, Esportes da Sorte is gaining recognition for its consistent presence in events related to Brazilian culture, not just limiting itself to its significant sponsorship of national sports.
The company sponsors ten clubs (Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova-GO, and Londrina), and also has athletes as ambassadors, such as Matheus Cunha and João Gomes from Wolverhampton-ENG, and Rodinei from Olympiacos-GRE.
One of the fastest-growing sports betting houses between 2022 and 2023, Esportes da Sorte has been investing in entertainment for some time, with partnerships with the actor and digital influencer Carlinhos Maia, the surfer and former Big Brother Brazil contestant Pedro Scooby, the influencer Virginia, and the singer Zé Felipe, as well as ambassador Cristian Bell. The company also advertises in FIFA competitions on Cazé TV, owned by the YouTuber Casimiro Miguel.
The company maintains commercials and promotions on sports channels like SporTV, also part of the Globo network, and is a partner in several important events, including the Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador, and Recife. This year, the company became the official sponsor of Big Brother Brazil.
Source: GMB
