GMB: Was it a bold decision for BetGoals to take on major global betting companies that have been operating in the market for many years?
Bogdan Andries: In this context, it's crucial to recognize that our bold decisions stem from a deep understanding of market dynamics. At BetGoals, we strategically chose to challenge industry giants who have held control for a long time due to our previous successes working with global operators in various markets.
This decision was a carefully calculated step based on our extensive industry experience and insight. It's also backed by the expertise of our team members, who, like us, possess vast knowledge and practical insights gained from years of navigating both global and local markets, with a particular focus on the nuances of the Brazilian and Latin American landscape.
What sets the BetGoals brand apart from the competition?
Our platform prioritizes enhancing the customer experience through a wide game catalog, native language support, and the unique Parlaybay feature. We are not your typical sportsbook - we are pioneers in Brazil, introducing the innovative micro-betting market Parlaybay and offering real-time betting with play-by-play tracking. We also take pride in our fantastic bonuses and promotions in the casino and sports betting sections. We are committed to providing the best value because we have a profound understanding of the industry.
The company's slogan is "BetGoals - Tudo Acontece Aqui!" (Everything Happens Here). What does "tudo" mean? What can Brazilian users expect from the online gaming and betting platform?
Our commitment is to provide a comprehensive experience for the Brazilian audience. Before entering the country, we did our homework, deeply understanding what online players in Brazil desire from a betting platform. At BetGoals, we are focused on tailoring our offerings to match the trends and preferences of this market. We offer a wide variety of options to cater to every player's wishes.
Our platform provides an extensive collection of high-quality casino slot games, live casino games, electronic games, jackpots, tournaments, and exciting promotions. We also ensure to include the payment methods preferred by Brazilians, such as Pix and boleto, for seamless transactions. Our player-centric approach, grounded in solid research, sets us apart.
And, to truly stand out, we offer the unique feature of instant micro-betting through Parlaybay. That's what makes everything happen at BetGoals.
Is entering the Brazilian market at this time more advantageous or disadvantageous?
The betting market in Brazil is undergoing changes but still holds a lot of promise. Brazil is a vast and diverse territory with opportunities and challenges. We believe in our ability to handle any obstacles that may arise in our path.
What are the goals for BetGoals' expansion in the Latin American market?
Our operations in Brazil were the first step, and we have been successful in adhering to unique regulations and meeting requirements in different places. Our product is already a big success in Brazil, and as we expand into new countries, we will use our know-how to offer players what they desire. Our main plan remains the same: to understand the local market very well and create the best product for it. Latin America is our primary focus now, and more countries are on our radar for the coming year.
What is the strategy to attract the attention of the Brazilian public and attract customers in such a competitive market?
We know that Brazilians have high standards when making choices, so we base our decisions on that. Our main objective is to establish a deep connection with our customers, bringing us closer to them. We do this with dedicated customer support, listening to what they have to say and improving our product to serve them better. In return, we offer a long-lasting partnership where we are always committed to offering the best gaming experience.
Being a new business in Brazil is an advantage, as we are agile and can adapt to what customers really want, and we want them to feel special. We want to win over our users and be their first choice, so we created a robust marketing plan. We use many different channels, but we will focus on digital and marketing efforts.
Source: GMB Exclusive
