Also present in the new action are country singer Michel Teló and digital influencers Virgínia Fonseca and Deolane Bezerra, as well as Ney Silva, pioneer of X1 – one of the fastest growing sports in Brazil –, and who has even participated in X1 Brazil Combate, competition sponsored by the betting platform.
Singer Michel Teló arrives to reinforce the brand's robust team of influencers, and together with Virgínia Fonseca, Deolane Bezerra, Ney Silva, Beto Jamaica and Bebeto, long-time partners who accumulate significant numbers on social media, will be together with Esportes da Sorte throughout this campaign.
The disclosure also highlights the way in which the company promotes entertainment to the public. Esportes da Sorte's commitment to society is another highlighted element and, to raise awareness among bettors, for example, the campaign also features the special tagline “play responsibly”, along with the brand's signature.
“We seek to further reinforce the reasons why Esportes da Sorte is much more than just a bet. This campaign highlights the differences of our platform, as well as our commitment to the public in providing quality entertainment, in a different way,” explains Darwin Filho, CEO of Grupo Esportes da Sorte.
“This movement is a new step in the company’s communication and is bolder and more fun compared to the previous announcement we carried out to say that Esportes da Sorte differentiates itself not only in its name, but also in its operations and dialogue with different segments,” adds the executive.
In the first half of this year, the company had released a campaign that aimed to highlight the platform's operations, and which featured puns with the names of famous personalities.
At the time, the arrival of four “new” betting houses in the Brazilian market was announced, with the participation of influential people whose names were linked to the expression bet, such as Beto Jamaica, Antonio Tabet, Betty Faria and four-time world champion Bebeto.
Source: GMB
