In partnership with EMW Global, an agency specializing in campaigns and activations in Brazil, Sportingbet will have a special kiosk on Leblon beach, near Posto 12. The Beach Bar is open to the public from yesterday (30), featuring a big screen to follow the Libertadores final, along with a variety of attractions for fans to enjoy on-site.
Furthermore, the betting platform will be present at the Libertadores Fanzone, set up in Copacabana, where Sportingbet will offer various attractions for fans, including virtual penalty shootouts, juggling challenges, and giveaways.
Finally, Sportingbet will have a booth set up within the Maracanã, the stage for the showdown between the Brazilian and Argentine teams, featuring a photobooth and prizes for the fans.
According to Thales Mendes, Head of EMW Global in Brazil, the agency is working to ensure that football fans can go beyond the sport and have a unique moment with the brand: "We want our activations to address the emotional side of the experience of being part of a CONMEBOL Libertadores final in Rio de Janeiro. It's about the feeling of experiencing something so incredible, regardless of the result in the 90 minutes of the match."
"The path of the finalist teams has already been determined, but not that of the fans. Up until this final moment, we understand it as a fundamental part of what constitutes the emotional and profound side of sports," said the executive.
Creating connections
With this initiative, the agency reinforces its commitment to creating emotional connections with fans. Specifically in the sports betting market, where brands often focus primarily on the act of betting, EMW Global stands out by thinking and executing activations with the ultimate goal of providing moments of happiness for fans.
As a partner of Sportingbet, EMW Global's branch in Brazil has become the creative hub of the company, which also operates in Europe and Asia. The series of solutions recently created for the sports platform demonstrates how this market can go beyond mere betting and create special moments for each individual fan.
Fluminense and Boca Juniors will face each other at the Maracanã on November 4th, in a single match. The Brazilian team is in their second appearance in the South American tournament's final and will seek to add the unique title to their trophy collection.
Source: GMB
