In this way, the brand returns to the shirt that was already printed in 2009, the year when the club won the Copa do Brasil. “We are very happy and proud to be part of the Corinthian family again and, together with one of the biggest fans in Brazil, make history by promoting our draws, promotions and prizes,” says José Maria Corsi, CEO of Liderança Capitalização S.A.
"Having Tele Sena back on the Corinthians uniform proves that traditional brands cherish the positive effects of this exhibition and that they recognize the good work of repositioning Corinthians in the market," says Duilio Monteiro Alves, president of Corinthians.
“Ending my term with the Corinthians uniform fully valued is a great source of pride, it’s another goal achieved. Another revenue record broken, which will greatly help the club as a whole and, mainly, our football,” added Alves.
In addition to shirt sponsorship, the agreement provides for special and customized deliveries, which are under development by the Corinthians and Tele Sena teams.
“It is an honor to welcome Tele Sena to Corinthians and, to bring even more impactful results to the client, we are developing a robust project, which goes far beyond the effective enhancement of brand exposure on the uniform, integrating innovation, creativity and efficiency into sponsorship," explains Gilberto Corazza, marketing and new business superintendent at Corinthians and commercial manager at Neo Química Arena.
The agreement runs until June 2024, with a renewal clause to be activated as the partnership's objectives are achieved.
The sponsorship marked its debut this Tuesday (3), when Corinthians and Fortaleza met again in the Copa CONMEBOL Sudamericana. In the second leg of the semifinal, the teams faced each other at Arena Castelão, in the capital of Ceará, in which the new sponsored Tele Sena lost 2 x 0 and was left out of the final of the competition.
Source: GMB
