Between the 6th and 22nd of October, the sixth edition of São Paulo OktoberFest, the biggest German party in the southeast, will be held at the Ginásio do Ibirapuera. The 10-day event, which will take place on weekends, will feature 48 attractions and 27 cultural presentations, divided into a main arena, Rock stage and an area for typical German music.
Official sponsor of the event, Esportes da Sorte continues to carry out actions at the main festivals in culture and entertainment hubs. On the occasion, the brand will be present in action with influencers and will also feature brand exposure on the event's social media, in the internal and external areas of the party, as well as on LED panels and videos on the main stage.
“We are great enthusiasts of cultural festivals, and we want to be able to contribute to this and many others that take place across Brazil. We also have the opportunity to reach other audiences in the most varied entertainment niches. We are much more than a bet and it is with great pleasure that we become official sponsors of São Paulo OktoberFest,” says Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
One of the specific areas designated for event partners is the Sponsors Village, where Esportes da Sorte will have a space to carry out promotional activities and distribute gifts throughout the event.
As is beer festival tradition, this year's event will have more than 15 styles of draft beer available. Another attraction is the outdoor garden, around the gym, which will have more than 80 gastronomic options. Among the shows, singers Péricles and Felipe Araújo and the groups Falamansa and É o Tchan will be present.
Source: GMB
