MIÉ 18 DE SEPTIEMBRE DE 2024 - 22:25hs.
"ICE Gives You MORE”

Clarion Gaming unveils new creative for ICE London 2024

Clarion Gaming has introduced a fresh slogan ahead of the 2024 edition. The creative 'ICE Gives you MORE' will appear across all media channels and on all marketing assets in the lead-up to the final London show between February 6-8.

Scheduled to take place from February 6-8, the 2024 edition of this traditional event of the international gaming industry marks the final installment of the show to be held at ExCeL London before it relocates to Barcelona in 2025.

Stuart Hunter, managing director at Clarion Gaming, said the slogan refers to the “huge number of exhibitors who choose to show at ICE as well as the quality of the business enhancing opportunities arising from those connections.

I am delighted to unveil our MORE campaign in support of ICE 2024. Every year we undertake extensive post-show research among our various stakeholder communities and a consistent theme in their feedback is the sheer scale of the ICE experience measured both in a quantitative and a qualitative sense," Hunter added.

MORE: is a proud statement, a pledge to the entire industry to deliver in a way that only ICE can achieve by connecting the entire gaming community of suppliers, operators, legislators, and regulators. Our mission is to provide the industry with the most professional, authentic, and business-centric environment fuelled by MORE: connections, MORE: inspiration and MORE: learning," he concluded.

After 12 editions at the ExCeL London, ICE will move to the 240,000 square meter Fira de Barcelona on a five-year contract from 2025 to 2029. The Spanish city was chosen from a four-candidate list that included Madrid, Paris and also London.

In 2025, ICE will take place on January 20-22.

Source: GMB