SlotMatrix, EveryMatrix’s aggregation division, and iGaming Business, part of Clarion Gaming, have launched Slot Trumps 2023/24, a co-branded online casino data project providing operators with never-before-seen insights on key player behaviour data from the world’s most talked about markets.
Each report is sourced from SlotMatrix’s internal network of games and games providers and based on data from a 90-day period.
In the first SlotMatrix Slot Trumps report, Stian Enger Pettersen, head of casino at EveryMatrix, presents a deep dive into what characterises the Brazilian market, key player behaviour trends and the optimum strategies to boost player loyalty and drive casino revenues in a newly regulated market that contains infinite potential.
Discussing all things SlotMatrix, Enger reveals what makes it stand out from its competitors and the biggest benefits it brings to global operators. With a spotlight on the exciting Slot Trumps player behaviour project, Enger takes a deep dive into how this can help operators better understand their players.
“This year marks EveryMatrix’s 15th anniversary so to celebrate we’re sharing all our experience, analysis and exclusive data for the first time. The Slot Trumps series is the ultimate set of behavioural data for online casino professionals to gain the edge in fast-growing or soon-to-be regulating markets such as Brazil”, said Enger Pettersen, head of casino, EveryMatrix.
“The US has been the talk of the industry since 2018 but Brazil and the wider LatAm region is the true sleeping giant. We’ve been powering high-profile local brands there for several years, have four of our own games in the top 10 most popular titles in Brazil, while overall activity is accelerating faster than anyone could have imagined, therefore no one should wait or they will miss out”, executive added.
“If you want to make an impact in Brazil and the other markets we’ll be shining a light on then the only place to go for meaningful insights is the SlotMatrix-iGB Slot Trumps reports”, Enger Pettersen concluded.
Source: GMB
