Both companies highlighted that they will continue to create new products, scheduled to be made available to the public in the coming months.
PokerStars has been a partner of FURIA since 2022 and, after renewal in April 2023, has gone from strength to strength by collaborating directly at player level, organizing regular free poker tournaments with prizes for the winners.
“The partnership between FURIA and PokerStars is the perfect example of two brands that relate and support each other strongly to achieve the maximum potential of connecting with their audiences,” said André Akkari, Co-Founder of FURIA and Team Pro at PokerStars.
“The merchandise collection is a way to celebrate such a successful alliance, providing the eSports and poker communities a way to visually express their passion for both worlds,” added Akkari.
In May 2023, the organization was awarded by Warner Bros. for its FURIA x Batman collection, made in association with DC Comics, and announced in August 2023 a hat collection in collaboration with legendary headwear brand New Era.
Source: GMB
