The dynamics of the interaction is simple: the fan positions himself for the photo and has the option of choosing up to four athletes to appear alongside him. The image is then printed with a personalized frame with match-specific art and delivered instantly to the participant.
The photo also contains a QR code, where fans can also access the image digitally. Among the athletes available to choose from are Canobbio, Bento, Alex Santana, Zapelli, Esquivel, Christian, Pablo, Fernandinho, Thiago Heleno and Vitor Bueno.
“Athletico is a great partner of Esportes Sorte. We increasingly want to be alongside the fans and create activations like this. We believe that, every year, fans will have the opportunity to experience unique experiences in stadiums, getting even closer to their idols, even if it is virtually," highlights Ícaro Quinteiro, COO of Grupo Esportes da Sorte.
The totem was located in the internal area of the Ligga Arena, close to gate G. To participate in this experience, fans contributed a deposit of R$10 on the sports betting platform, limited to one participation per person.
“Once again our sponsor Esportes da Sorte shows its creativity, offering Ligga Arena visitors a different attraction. Partnerships like this fill us with satisfaction!”, says Mauro Holzmann, commercial, marketing and institutional relations director at Athletico Paranaense.
Quem vem pro jogo hoje encontra essa novidade do @EsportesDaSorte no Portão G da Ligga Arena.
— Athletico Paranaense (@AthleticoPR) October 8, 2023
Se liga aí! ?????? #Athletico #Brasileirão pic.twitter.com/fvekqe2XLO
