The popular podcast, which has achieved over 1 million downloads, features regular presenters, non-league Radcliffe striker Jordan Hulme and ex-Salford star and now football agent Gareth Seddon.
The first guest on what will be a new three-month run for bet365 is former Charlton and Bristol City Manager, Dean Holden. Each week, the two hosts will produce a video clip to promote the 6 Scores Challenge which will feature across the ‘I Had Trials Once’ socials channels.
The new series is the latest in a series of podcast and video partnerships with leading industry brands that have brought significant engagement with Checkd’s large sports fan communities.
Checkd Media, part of Checkd Group, is producing I Had Trials Once, in conjunction with promoting bet365 and its popular 6 Scores Challenge. The free-to-play game offers players a top prize of a share of £1 million should they correctly predict the scores of six selected football matches.
Will Tyrrell, UK Media Director at Checkd Media, said: “'I Had Trials Once' has been a great success ever since it attracted a large, enthusiastic audience the first time around and it’s fantastic to bring it back again in conjunction with such a big operator brand".
“Dean Holden was a great guest with an interesting story to tell, kicking off a new series that is sure to be very entertaining while also serving as a valuable promotional tool for bet365’s 6 Scores Challenge.”
Checkd Group is a leading technology and media partner to the betting and entertainment industry founded in 2012 that it spans three divisions: Checkd International, Checkd Media, and Checkd Dev. The Group is recognised for its innovative approach to betting and media and has won numerous accolades, including the Marketing Campaign prize at the 2023 EGR Operator Awards.
Source: GMB
