Brazil is one of the countries that has most embraced online gaming around the world, generating billions of reales annually. However, despite the enormous potential of this market, there are still few studies capable of analyzing the characteristics and preferences of Brazilian players.
To fill this gap, ENV Media, a digital marketing company focused on the iGaming sector, recently carried out a case study on the user experience on the main online casino gaming platforms available to the Brazilian public.
The study evaluated factors that influence the speed and quality of serves, such as:
The analysis methodology consisted of personally testing each online casino, from registration to final withdrawal, gameplay and customer service.
Among the operators studied, some URLs stood out, while the highlight of the survey refers to the address https://www.kto.com/pt/ of the KTO website in Portuguese, in addition to Betano, which is one of the most popular.
With this survey, the agency highlights the growing potential of the Brazilian iGaming market, taking into account the high rates of digital entertainment consumption in the country.
How the study was carried out
ENV Media analyzed the user experience (UX) on several iGaming platforms in Brazil, testing the registration, deposit, play and withdrawal processes for all gaming formats, including casino and sports betting.
The study aims to promote the transparency and maturity of the sector in the country, considering Brazilian fans' preference for casinos with fast withdrawals and efficient transactions.
In addition, the evaluation considered the speed and ease of use of withdrawal, in addition to other metrics, such as payment methods, the guidelines of the “Know Your Customer” method (KYC), as well as the Terms and Conditions (T&C).
Finally, it is worth highlighting that the practical test approach involved real money gameplay on each platform analyzed, with, once again, the Betano and KTO operators being the ones that stood out the most.
EstrelaBet
Regarding EstrelaBet, the result of the analysis was as follows:
Registration: The EstrelaBet platform features remarkable speed, a user-friendly interface and intuitive features.
Transactions: Despite the modest number of payment options for Brazil - only Pix, via PayBrokers and Pay2Free - the deposit and withdrawal processes were simple. Estimated deposit time can vary between "instant" and 2 hours (in rare cases), but test deposit completed immediately.
EstrelaBet's internal team reviews each withdrawal request, with a stipulated maximum limit of 48 hours before actual withdrawals (there is also a limit of 1 withdrawal every 24 hours, regardless of the amount involved). However, our withdrawal test was instantaneous, a unique achievement among the casinos we reviewed.
Gaming Experience: All games were intuitive, easy to follow, contributing to a smooth user experience. We play one of the most popular slot games today.
Withdrawal times announced by EstrelaBet vary from instantaneous to 2 hours. In ENV Media's experience, they were practically immediate, making EstrelaBet the only platform to achieve this. The high quality of the user experience and an extensive game library make it a strong option for Brazilian gamers.
Betano stands out for its simplicity and efficiency
Regarding Betano, the result of the analysis was the following:
Registration: The sign-up process was streamlined, with popular social media registration options and email verification required, but no immediate identity verification.
Transactions: the platform offers conventional deposit channels, including Pix and bank transfers from 4 large Brazilian banks. It also accepts boleto. Withdrawals follow the same deposit method, requiring consistency with the player's CPF, fast withdrawal and no additional KYC verification.
Gaming Experience: The wide variety of over 3,000 slots and other casino games, along with the ability to try games for free, has enhanced the user experience. The comprehensive FAQ section contributed to Betano's good rating.
With a seamless registration process and a withdrawal time of 30 minutes, the respective site stands out for its slot machine diversity and adherence to terms without requiring additional checks for quick withdrawals.
KTO stands out for its gameplay and speed
Regarding KTO, the result of the analysis was as follows:
Registration: quick account creation, without immediate requirement for additional verification steps – this made the process easier.
Transactions: Deposit and withdrawal times ranged from immediate to 2-3 business days depending on the payment method chosen. Pay4Fun was the fastest, while boleto was the slowest. Withdrawals only allow integer amounts, and Pix requires consistency with the player's personal data (CPF), guaranteeing protection.
Gaming Experience: KTO stood out for its intuitive gameplay and overall usability. Navigation between different games of chance was the fastest compared to other operators. The declared withdrawal period was up to 72 hours, but in practice it was only 1 minute, which ended up also highlighting KTO in this scenario.
The impossibility of withdrawing amounts with cents was a negative point for beginners, although the overall experience is positive, driven by the intuitive interface and friendly gameplay.
EstrelaBet, Betano and KTO offer good experiences for players
The ENV Media study involved the analysis not only of EstrelaBet, Betano and KTO but also of other active operators, such as Betfair and SportingBet, among others.
Therefore, based on isolated analyzes of these platforms in question, it can be concluded that they offer positive experiences, each with its specific advantages and disadvantages.
Ultimately, the case study aimed to highlight the importance of considering not only withdrawal speed, but also the diversity of payment methods and ease of use for Brazilian iGaming players.
ENV Media highlights the iGaming sector in Brazil
The ENV Media study also analyzed crucial aspects that influence the quality of services. Therefore, it is possible to understand that this survey was responsible for:
It is therefore possible to conclude that this study was fundamental in highlighting the fastest and most efficient online casinos, reinforcing the importance of agile and quality withdrawal services.
By identifying the best practices and performance standards of the gambling industry in Brazil (including iGaming), the respective analysis encouraged healthy competition between platforms, thus promoting a more favorable environment for betting, not to mention valuable insights into the current online casino panorama across the country.
Source: GMB
