But not just during live broadcasts. Pixbet took ownership of the most famous moments of the competition, associating itself with Brazil's medals, also on social media. Between insertions of medals in broadcasts and posts on social media, the brand was present in more than 250 entries in the exciting moments of athletes' consecration, creating a unique connection with spectators and a genuine interaction with the casting saying “look at the medal there on the screen."
In addition, the brand also sponsored the Medal Table and the Brazilian Medals on each day of the competition.
There were more than 600 hours of broadcasts of the Pan American Games, almost 400 of which were live events, on YouTube and Twitch. In addition, CazéTV guaranteed the production of competition content on other digital platforms.
Fans on Instagram, X (formerly Twitter) and TikTok were also moved and entertained by the athletes' achievements during the Pan. This all reached 65 million people and generated more than 240 million video views on digital platforms.
The first Pan American Games of the digital era also reverberated on indirect pages. The athletes present on social media reaped rewards beyond the medals. The joint efforts promoted by Casimiro's group, on CazéTV, multiplied the number of followers and the engagement of some of them.
Even athletes who were not direct targets of CazéTV's audience invasion felt the effects of contact with fans that they did not experience at other times.
Brazil began its journey at the Pan American Games in fourth and fifth place in the medal table, but the incredible performance of Brazilian athletes in the final stretch of the competition exceeded all expectations. The country overtook Canada and Mexico, ending its participation more victoriously than ever. Brazil reached second place in the competition's overall medal table, with an impressive record of 205 medals won.
Source: GMB
