GMB – What does it mean for Grupo Esportes da Sorte to be present at SBC Miami and what were the company's objectives in participating in a fair focused on Latin America?
Darwin Filho – I am very proud to see Brazilian industry in vogue at an event like this in Miami. The event is focused on Latin America, but we see that Brazil is the center of attention. Of every 10 conversations we have here, nine are about Brazil and the regulation of sports betting.
For an operator, is being present at a fair like this essential?
Of course. It is very important to be present at a fair like this, including to expand networking with providers, aggregators, platforms and payment methods. This allows greater knowledge of industry operators and other service providers is always important. Seeing and being seen is fundamental in any industry.
Seeing and being seen is a Esportes da Sorte policy. You have just launched a new TV campaign and I would like you to talk about how you develop these actions so quickly.
It's a wonderful campaign. We always seek an innovative approach. This time, we brought some of our digital assets, influencers and major brand partners, along with renowned football players, such as Bebeto, entertainment people, such as Beto Jamaica, and influencers, to bring that concept that Esportes da Sorte is much more than betting, after all, Esportes da Sorte is entertainment. In addition to reinforcing the issue of responsible gaming. This underpins every piece of our campaign and we believe it is always important to talk about playing responsibly.
Coming to a fair like this is a demonstration by Grupo Esportes da Sorte of expanding borders and going to other countries. We know that Onabet already has a foothold in other jurisdictions. When can we release this?
The next year will be full of new things. I can't say yet, as we have internal processes being finalized, but this internationalization is very close and in 2024 the plans will be revealed. They are eagerly awaited by our team and lovers of our brands.
So it’s not just “More than betting, it’s Darwin betting”?
It's much more than betting. It is Esportes da Sorte and Onabet on the path to the future and offering entertainment responsibly and supporting our partners. I would like to take this opportunity to congratulate you for their editorial work. You are great partners and I hope you continue with this success.
Source: GMB Exclusive
