GMB – BetConnections was born as a platform development company and today it is a very complete firm. How did you get to this stage?
Jesús Campos – Actually, BetConnections was born as a B2B service company to offer our services, mainly in Latin America. Over the years, we have evolved, with sustained and consecutive growth in these eight years on the market. This period allowed us not only to understand the needs of our region, but also to innovate. This has been one of our great missions in terms of services.
Innovate in the face of services brought from other parts of the planet and regionalize everything our customers have requested, presenting new, fresh and innovative options, so that our services grow and customers feel satisfied.
As an example you have the addition of Fusion, Jackpot Software and Spring Games. Does this give the group a very important presence in the iGaming market?
Between 2021 and 2023, we experience exponential growth. BetConnections was acquired by 27th Gaming Group, a US business consortium, specifically in Atlanta. This group already had companies such as Fusion Gaming, which is dedicated to physical casinos, and Jackpot Software, with a very interesting suite in both Europe and Latin America.
And now, with the acquisition of BetConnections, Spring Gaming was born, the first Live Casino for the region, including the first Live Casino for Brazil. We are about to launch new games in São Paulo, as we did with Pix Roulette and Play Bichos. I reinforce that our Live Casino is the first to be launched for the Brazilian market in the local language.
Does this represent BetConnections' interest in the Brazilian market?
As we mentioned before, our big bet for the present and future is Brazil, given the potential and enormous growth of betting in the country. We are waiting for the regulatory processes to materialize.
A new feature are new payment methods using cryptocurrencies. How is this in BetConnections plans?
Payment methods are essential for an operation to grow and sustain itself. That's why we've established partnerships with cryptopayment companies, as well as alliances with companies like Dinero Fit, for fast, safe and legal transactions.
How is the issue of technology going, given that there is so much talk about artificial intelligence and the metaverse?
We are also involved in metaverse technology, with an alliance with the company Land Vegas, the first real metaverse effort launched to the world, starting with Latin America. BetConnections has commercial representation in this area and we are driving the metaverse project, focused on the gaming and entertainment industry, creating elements for this environment.
What are BetConnections plans for 2024?
As for plans for 2024, we are working intensively on developing our route strategy for the first quarter of next year. We are encouraged by the results achieved so far and are convinced that the introduction of BetConnections and its corporate holding, 27th Gaming Group, will be an asset to operations, operators and alliances in the coming year. We promise to bring innovation and surprises.
Source: GMB Exclusive
