10bet Brasil's approach is unique — it is not just another brand seeking participation in the Brazilian market. With 20 years of experience in regulated markets and a global presence on all continents, 10bet Brasil brings expertise and, without a doubt, a different perspective to the table.
With the end of the year approaching, 10bet Brasil had a challenge: How to carry out an impactful action in Rio de Janeiro, spending a fraction of what the competition spent and, preferably, with social awareness? They ordered a pizza at the office and the response literally knocked on their door.
Everyone loves ordering delivery to watch football on TV, even more so during the finals, but what about the delivery people? What do they gain from this? 10bet Brasil knows that they are neglected by applications and sees an opportunity to play with them.
10bet Brasil created the “Delivery Squad 10bet”, an army of delivery people using their brand and distributing promotions along with deliveries on the day of the Libertadores final.
With delivery drivers at the center of the action, the idea was to give them new motorcycle bags, their work tool. The apps have stopped exchanging this material since 2020 - according to the delivery drivers.
With this, 10bet Brasil took hundreds of old tarpaulins off the streets that would otherwise go to waste and are now being transformed into beautiful coolers like the one below:
“This material is top notch. The bag has a reflective strip and a side pocket to carry drinks. Even though it is a betting company, 10bet made the bag with the best quality. Let’s use it straight away!” said Renata Sampaio, self-employed delivery driver.
In addition to the work material, each delivery person received 1,000 stickers with a QR code offering bonuses to create records and to bet on the Libertadores final. Using the QR code brought rewards to the delivery person, helping with income.
Before “releasing” the delivery drivers, 10bet Brasil took a tour of the city on a motorbike. Thousands of people were impacted by the action, and this showed in the results. On the weekend of the action, 10bet Brasil's daily registrations more than doubled.
And now, 10bet Brasil has a small army circulating around the city with their brand and ready to promote the next delivery promotion.
10bet Brasil is an international bookmaker operating in more than 10 markets around the world: Asia, Africa and Europe, now arriving in Latin America. 10bet Brasil always operates in a licensed manner and seeks regulated markets like Brazil will soon be.
Source: GMB
